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©2009 PULLEN ADVERTISING  |  LAST UPDATED: 10/23/2009

Sound Family Medicine

In an effort to grow market share for three expanding clinics in the Tacoma,
Washington area, we hired Director Steve Utaski and his producer, Lisa
Farnham to take us to the next level. Strategic messaging was focusing on
introducing mySFM Online Services. The cable media schedule is airing in two
cable zones: Tacoma reaching 81,544 households and Pierce County reaching
84,873 households for a total of 166,417 households. There are 90 spots
airing each week in each zone during high viewing times on the networks that
rank the highest for viewership by our target.